Tag Archives: ad

The dollars and sense of prioritizing child safety online (or, how to not be fined half a billion dollars)

The majority of the costs relate to COPPA violations by Epic; and reveal an evolution to the way the FTC views COPPA protections and child safety issues, which every online platform should be taking notice of

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Nintendo’s US TV ad spend was higher than PlayStation and Xbox in August

Nintendo spent the most amount of money on US gaming industry TV ad spend in August, according to new figures from real-time TV ad measurement company iSpot.tv (via GamesBeat), spending an estimated $4.5m. The platform holder aired 14 adverts over 1,600 times, collecting around 230.6m impressions. The biggest ad was …

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Analysis: TV ad spend in the lucrative toys-to-life space

Generation Media’s assistant media executive Joe Phelan investigates the growing toys-to-life craze and the ad support accompanying its continued rise during 2015/16. As gaming sits on the precipice of VR, it is more apparent than ever that the way we interact with gaming media is consistently evolving. Over the past …

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Sony debuts musical PlayStation 4 ad

Want to know what the ‘PS4 Life’ looks like? If Sony is to be believed it features a lot of dancing with video game characters, including some guardians from Activision’s hit online shooter, Destiny. That’s according to a new advert – which appears to have been pitched as a musical …

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